Like Pink's Performance, Great Real Estate Agents Make Others Think It's Easy - We Do It in Temecula and SoCal

The video below is of Pink performing at the Grammy's.  Before you watch, please consider:

This reminds me of all the time behind the scenes that it takes to be a truly great real estate agent or broker.  Pink did not just learn her song and walk out on the stage the night of the Grammys and be able to look seamless, effortless and in complete control both of her body and her voice as she was lifted by a single length of cloth some 20 feet or so above the ground, maneuvering and switching her position with precision and grace, all while singing!  She must have worked many, many hours so that it looked effortless.

The same goes with real estate agents and also loan officers.  Those that make it look easy are the ones who make outsiders think, "Wow, you just drive around a few houses, write in a few boxes in a computer to create the contract, and POW, easy commission. I think I'll get a real estate license!"

It was said in Homebuying for Dummies (a Reference for the Rest of Us), page 175 of my edition, that a good real estate agent spends 9 hours behind the scenes for every one hour of face time that a client sees.  This consists of continuing education on contracts, disclosures, issues, the local market, larger regional markets, bond prices and interest rates, economic news, local active/pending/sale information, and on and on. 

For those considering getting their real estate license, consider adding to that list getting online:

  • Creating a web site, taking time and a good one taking some serious cash,
  • Getting that web site found by buyers who are online.  Start with your ePRO class (about $300 depending on specials they are running) and the dozen or so hours to get through it. Go on to all the hours put into implementing those online ideas.  Go look at Lenn Harley's blog and www.Homefinders.com and try to figure out how much time it took to become that familiar with her market and then in addition to create all that content on her blog and on her web site.
  • Keep your content current.  Budget at least a couple hours per day as you are starting up (once you've put in the 20, 30, 50 hours getting your web site really up).
  • Work with a bunch of buyers and sellers "out there" so you have real experience with the turbulent situations that come up in pretty much every transaction.  Budget 100 hours of this; first, spend countless hours getting out there and finding the clients!
  • Learn what to tell clients before things happen, or risk their wrath and that "easy" deal falling apart for a big, fat Zero commission check. I have a list called "88 Things that Can Go Wrong with Your Transaction," that is provided to a client who goes into escrow.  This way, when something comes up that needs a client's involvement to solve, we can say, "Remember that list of things that could come up, well here's what's going on..."
  • Etc., etc., etc. 

This is literally the tip of the iceburg when it comes to being an agent who makes it look easy. 

Now if we have to start wearing outfits like Pink does in this video (screen it first, please, to see whether you think it is appropriate for people of your children's age!), then I have to add a lot of hours of going to the gym, etc., etc.  Or maybe it's easy to be a famous singer?!... Please remember to enjoy the video below!  I like Jason's take on the inspirational value of the performance (below the video screen), so please take a look at that as well.


Pink Grammy Performance 2010! - Watch more Videos at Vodpod.

This performance moved me to tears and made me want to do better at my own work.  For the self-employed Realtor, watching someone else perform masterfully in any field is an excellent way to stay inspired and energized.  In case you haven't seen it, check it out and then go do something this weekend just a little bit better than you would have before.  :-)

Click here for HD version.

Lisa Delzompo (951-704-4559)

"May your home always be too small ... to hold all your friends!"

Is your home getting too small?  Need a FREE Home Valuation?  Preparing to Sell a Home?  Click here to submit a form online, or Call Frank at 951-326-7330 for a free consultation.

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Comment balloon 2 commentsLisa Delzompo 951-704-4559 • February 06 2010 02:38PM

Comments

Lisa...great blog and thank you for the encouragement. I'm in the process of rebuilding my business after years of not spending the "9 hours behind the scenes."

Posted by Joe Cuchiara (Higher Ground Real Estate) over 8 years ago

Lisa-great great post!  And I also loved Pink's performance that night!

Posted by Debbie Walsh, Hudson Valley NY Real Estate 845.283-3036 (Shahar Management) over 8 years ago

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